Korean "soccer jersey outfit" is popular and the classic Blockcore style is back
The "Blockcore" style, which uses sportswear as daily wear, is becoming more and more popular in South Korea. Blockcore is a combination of the British slang "Blocke" (boy) and "normcore" (minimalist wear). The classic Blockecore style originated from the British bar culture in the 1980s and 1990s. Football fans holding beer cups wore the jerseys of their favorite teams to cheer for the game, and later gradually formed a dressing culture.
On the 15th, according to the Korean fashion e-commerce Musinsa, the transaction volume of sportswear increased 5.4 times compared with the same period last year in the 30 days from the 12th of last month to the 12th of this month. The head of Musinsa said that with the successive large-scale sports events in the first half of this year, the number of consumers who bought sportswear to watch the games has increased. In addition, many consumers have begun to wear the jerseys of the teams they support in their daily lives to create a Blockcore style.
SPAO, a fast fashion brand under E-Land Group, said that sales of Blockcore products increased by 87% this spring and summer compared with last autumn and winter. SPAO launched the Blockcore series "Atlanta" and "Athletic" this spring and summer, with a total of 12 styles, including 7 unisex styles and 5 women's styles.
SPAO said that with the popularity of Blockcore style, female consumers' interest in football (including five-a-side football) has increased. Therefore, women's Blockcore products are very popular, accounting for 40% of total sales.
Reebok, a brand under the Korean LF Group, said that the sales of Vector sports short-sleeved T-shirts are 30% higher than other summer short-sleeved T-shirts. In addition, the hot sales of this product have also driven the joint cooperation between sports teams such as baseball and e-sports and various brands.
On the 2nd of this month, the Korean street brand "YESEYESEE" and the Hanwha Eagles baseball team began selling 7 joint products using the Hanwha Eagles' orange team logo on the YESEYESEE official website and Musinsa. Among them, some products including ball caps, sports jackets, short-sleeved T-shirts and gloves were sold out in less than two weeks.
A fashion industry insider said: " The Blockcore trend driven by celebrities such as NewJeans and Jennie is becoming a mainstream trend, and more and more young consumers are starting to buy jerseys of various styles and designs. "
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