Fast fashion drops in value post-covid while sportswear brands reign supreme

Sportswear brands have displayed significant brand value growth leaving fast fashion brands trailing behind in the latest Brand Finance Apparel 50 2022 report.

However, the results are not as positive for the fast fashion brands featured in the list, such as Zara and Uniqlo as fast fashion dropped 7% overall in terms of brand value from US$44bn to US$41bn over the past year.

Sportswear brands reign supreme

The sportswear brands achieving significant brand value growth in 2022, include Nike, which has kept the top spot since the report started eight years ago and whose brand value has gone up 9% this year to reach US$33.2bn. Nike’s closest sportswear competitor on the list is Adidas in fifth place, which has a brand value that has gone up 2% to $14.6bn. Other sportswear brand success stories include Puma, which has gone up 13% to $4.5bn and Lululemon which was up by over a quarter (28%) to reach $4.2bn.

Smaller sportswear brands are some of the fastest-growing brands in the list with Skechers brand value going up 68% to $3.2bn and Li Ning’s brand value also up 68% to US$2.0 billion).

The report states: “Over the course of the pandemic, sportswear and athleisure brands have seen a steady growth in brand value as consumers spent more time at home as consumers selected brands for comfort rather than style.”

The top 10 apparel brands for 2022

Brand valuation consultancy Brand Finance ranks brands across all sectors and countries each year and the apparel industry’s top 50 most valuable and strongest brands in the world are included in its Brand Finance Apparel 50 ranking.

The top 10 most valuable apparel brands in 2022 are:

1. Nike (non-mover), worth $33.2bn with brand value up 9%

2. Louis Vuitton (up 3 places), worth $23.4bn with brand value up 58%

3. Gucci (down 2 places), worth $18.1bn with brand value up 16%

4. Chanel (up 5 places), worth $15.3bn with a brand value up 15%

5. Adidas (down 4 places), worth $14.6bn with a brand value up 2%

6. Hermes Paris (up 10 places), worth $13.5bn with a brand value up 16%

7. Zara (down 6 places), worth $13,0bn with a brand value down 1%

8. H&M (non-mover), worth $12.7bn with a brand value up 3%

9. Cartier (non-mover), worth $12.4bn with a brand value up 3%

10. Uniqlo (down 7 places), worth $9.6bn with a brand value down 26%

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