Nike sent Mbappe to convince Yamal to sign; Adidas succeeded by sending Messi

Reposted from Hupu on January 21st, The Athletic UK Barcelona team of reporters wrote a column to analyze the details of Yamal's contract with Adidas.

"Hello, Ramin, I'm Messi."

Adidas was happy to help like this when negotiating with Ramin Yamal. The sportswear giant rented a huge office space in Barcelona, and several executives flew here in the fall of 2023 to meet with the teenager and his team.

At the beginning of the meeting, an Adidas representative opened a laptop and played a video on the big screen.

The video was Messi, the greatest player of all time. Messi recorded the video in the locker room of Miami International as part of Adidas' charm offensive.

"I just want to tell you that we are very happy to see you join our Adidas family," Messi added.

Nike had tried to convince Yamal to join with a video recorded by its biggest star Kylian Mbappe, but it had little effect on the Barcelona teenager.

Yamal has admired Messi since he was a child and has always dreamed of following in Messi's footsteps - starting from Barcelona and reaching the pinnacle of world football.

At the same time, Mbappe is Yamal's contemporary and rival, and Yamal naturally hopes to compete with him.

"When these negotiations were going on, the idea that he could compete with Mbappe seemed a little crazy," said a Barcelona source interested in the negotiations, "but if you look at it now, is Yamal on this path? This not only shows his talent, but also his confidence in his abilities."

He was told that Nike not only sent Mbappe, but also informed Yamal's team that they helped Federer and Nadal, two tennis rivals, successfully spend their entire careers.

But Adidas told Yamal that he would become a symbol of the next generation.

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